Monday, November 28, 2005

Nature Valley Granola Bars are (crummy) crumby - literally, not tastefully

I was watching TV the other night when I saw a commercial for Nature Valley Granola Bars. They've been part of my mid-morning snack the last few weeks so naturally I took some interest. I enjoy the taste of their peanut butter, oats n' honey, lemon yogurt, and maple/brown sugar bars. I haven't tried any others, but have been told the fruit one should be avoided. Anyway, during this commercial, a woman casually unwraps the packagaing and bites into a bar - without any crumbs to be seen!

It is impossible to eat these bars without crumbs (except for the yogurt flavored bars since the yogurt keeps the crumbs together). When you open the package, the first thing you get is a handful of crumbs. Perhaps this is so the bar is easily digested by Mother Nature if you're out in the woods. Otherwise, it's a little frustrating. As I bite into a bar, even more crumbs fall, so I hope Mother Nature appreciates the fragility of the bars (if that's the intent), otherwise I could care less since an office building is nowhere near the rainforest.

A few weeks ago, someone I know who is a Nature Valley Bar Eating Expert said the way around the crumbs is to break apart the bar in the middle within the packaging. This way you eliminate creating crumbs upon first bite. When you open the package, be sure to do it over a garbage can to catch the crumbs that fall. Then, All you're left with are 4, bite-sized, crumb-free pieces (two pieces for each thin bar). Of course, I try pouring the crumbs in my mouth instead of the garbage, but you get the idea. I'm starting to think it's too much work. While the bars have a nice taste and are healthy, they require a lot of energy to deal with the crummy (or crumby) annoyance.

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