Just appreciate the technology used to get you off the ground - such as how powerful the engines must be to get you in the air or even the idea that flying has become commonplace for everyone. 40-50 years ago, flying was only for the most elite citizens with cash to burn. Of course, there are detractors who'd argue that we've been flying for plenty of time now and shouldn't experience much bumpiness along the way - akin to the cars of today when we expect to feel less and less bumps. Of course, the airline can't control unstable pockets of air, just as even the smoothest riding car will jerk you around over a speed bump or on any D.C. street. I'd still rather hear about the baby crying in the back, the guy who snored next to you with bad breath, and the idiot who thinks his full-size suitcase is really a carry-on that'll fit in the overhead bin.
Shouldn't someone be looking the other way?