Wednesday, November 19, 2008

Bike Hero - Viral Marketing or Not, It's Impressive

In preparation of my first full Guitar Hero World Tour Band playdate this weekend, checkout this video called "Bike Hero." Even if it's likely part of Guitar Hero's marketing campaign, it's a great viral video. The premise is this guy charted the chords for "Prisoner of Society" on the roads and sidewalks of his neighborhood. He then rode over the path with his bike that had LCD lights timed to blink as he hit the notes. He added things like note streaks, star power activation, and a full-size Lars during the ride. Enjoy.

Even if it's not homemade, it's still awesome.

1 comment:

movie buff said...

whether or not this was deliberately created to be a viral video, it still rocks... i could not tell at any point that it was fake