The uglier/weirder the cologne bottle, the cheaper/worse it's going to smell.
My SO smelled him about 20 steps away and I made the same discovery 10 steps later. We were trapped with no exit route or emergency escalator slide to avoid his presence. We booked it like step aerobics instructors with too much caffeine and held our breath from five steps before Calvin Klein’s #1 customer until we were five steps ahead. My SO was a little overwhelmed by the man’s scent so we pushed forward and kept stepping (not this kind of stepping) until we exited the escalator well before the man, who gave Pig-Pen some competition, made it to the top.
The police sketch artist's rendering based on my description.